3D printing unlocks more playable distance through a lower CG, and optimised weight distribution to create longer, straighter and more consistent shots into the green. The result? More greens hit per round, more birdie opportunities, and lower scores. When compared against last year's DS-ADAPT iron, the KING iron produced 9.5% more GIR's, and 1.4 strokes gained per round.

360 SPEEDSHELL with H.O.T. Face Technology delivers longer and straighter miss-hits. This technology combination improves consistency across the face so you can hit more greens and attack pins with confidence.

COBRA understands how important feel is to golfers of every ability. The hollow body is filled with polymer to ensure each iron is acoustically tuned for the best sound and the softest feel possible.

A new SKID SOLE design features more leading edge bounce and a flatter mid sole with less camber to help the club glide through the turf more efficiently for both steep and shallow attack angles.